Maquette for artist’s book
I recently entered some of my art in the WA Printmaker’s Association Annual Awards. Not that I was expecting any awards since I was a brand new member without a clue, but there was the thought that the best way to learn about exhibiting in the real world would be to submit something and see what happened. What I got was a crash course in what not to do…
When I visited the exhibition I couldn’t find my prints. Why? Because they were hidden down the back, around the corner, in the dark. Why? Because they were printed on cartridge paper. Oops… I was taken quietly aside by several members, on both occasions I was near the place and lectured about paper. I was told quietly that they were only included at all because the images were so strong. At least that’s something. Still embarrassing.
Rule No.1 Cartridge paper isn’t good enough for the real world.
The second mistake I made was submitting three prints as a triptych rather than individuals. I thought this would mean they would be hung side by side. Wrong this means they were all put in one extra long frame, one above the other, like a totem pole. Yuk. Probably helped them get hidden.
Rule No. 2 Ask how things are done.
The other piece I submitted was an artist’s book. It wasn’t hidden down the back but had a lovely plinth with a perspex box over the top. Wow. It would have looked wonderful, except it was the wrong way up. The person looking after the exhibition couldn’t help me change it – we couldn’t get the lid off. Apparently I should have submitted a diagram showing what it should look like. At least it wasn’t cartridge paper…
Rule No. 3 Assume nothing. Document and label carefully.
My last faux pas (that I know of…) was the catalogue. The association decided during the exhibition to put together a photo catalogue and make it available on CD. An email went out requesting photos. How on earth? My stuff was in the exhibition several hours away. Not fancying the drive – I remembered I had other copies of the prints and a maquette of the book. Beaut. Unfortunately my photos weren’t very good. Especially after emailing them. Oops. Someone rescued me (or rather they wanted their CD to look good) and re-shot my stuff for me…
Rule No. 4. Take decent photos with good lighting. No snapshots.